You’re standing in the paint aisle holding two cans that seem to describe the same product. One says “latex.” One says, “100% acrylic.” A third,
Stand in the paint aisle, and the labels feel like a trick. A premium Paint Can from Benjamin Moore says “100% Acrylic Latex.” The budget
You’ve picked the color. You’ve held the swatch against the wall in three different lights, talked yourself out of two other options, and finally landed
The first time a client called me in quiet distress about her newly painted bedroom, I could tell something had gone wrong before she finished
A few years into my consulting work, a client called me three days after painting her living room wall in a shade called Amber Harvest.
I remember standing in a client’s kitchen in Portland, paint chip in hand, both of us staring at a swatch called Caliente. She loved it.